Product Design, Experience Transformation, Customer Experience
With an overall 15+ years of experience in the digital field, I have helped numerous businesses by defining, identifying and aiding them to solve their design problems by mixing my domain knowledge for Human-centred Design (HCD), problem-solving skills, and design thinking practices.
I am a T-shaped UX designer who had had both IC (individual contributor) & Team Lead roles — having extensive experience in creating engaging & functional digital products through close collaboration with cross-functional teams. I help build and lead design teams by enabling and empowering them with design ops to align with all stakeholders.
Focus areas: Optimized deliverables, user research, ideation, user journey & empathy mapping, user personas, app flows, wireframing, usability testing, and prototyping.
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