UX Portfolio  ·  2026
AbdulQadir
Head of UX  ·  Product Design Leader
17+ years delivering enterprise SaaS, government platforms, and consumer mobile products across the GCC and beyond.
Dubai, UAE fursid@gmail.com linkedin.com/in/fursid
About
Abdul
Qadir
Product Design Lead
Head of UX
Dubai, UAE
fursid@gmail.com
linkedin.com/in/fursid
Design leader with 17+ years delivering digital products — from discovery through launch — across enterprise SaaS, government platforms, and consumer mobile in the GCC and beyond.
UX Strategy & Leadership
Product Design
Design Operations
Human-Centered Design
User Research
Journey & Empathy Mapping
Information Architecture
Design Systems
Interaction Design (IxD)
Stakeholder Communication
Engineering Collaboration
Design Thinking
01
Enterprise
SaaS
SmartSign  ·  SmartDocX  ·  Entropy-X
01 — Enterprise SaaS
Smart
Sign
Digital Signature & Workflow Management
The Challenge
Enterprise clients across the GCC needed a unified digital signature and workflow platform to replace fragmented, paper-based approval processes — with compliance, auditability, and ease of use at scale.
My Contribution
End-to-end product design — UX strategy, web and mobile interface design, design system, and engineering collaboration from concept through production.
5,000+
Enterprise Users
GCC
Client Base
B2B SaaS
Platform Type
Web + Mobile
Platforms
Dashboard & Key Screens
SmartSign
Design Process
01
Discovery
Stakeholder interviews, approval workflow mapping, compliance requirements across GCC enterprise clients.
02
UX Strategy & Flows
Core user journeys: document creation, signature routing, approval tracking. App flows for web and mobile.
03
Wireframe & Prototype
Low to high-fidelity wireframes. Iterative prototyping with client validation at each stage.
04
Design System & Handoff
Scalable component library. Engineering collaboration to maintain UX quality through production delivery.
02 — Enterprise SaaS
Smart
DocX
Intelligent Document Processing Platform
The Challenge
Enterprise clients needed to extract, classify, and process unstructured documents at scale — replacing manual review with an intelligent, approachable platform for non-technical users.
My Contribution
Full product design from ideation through production: UX strategy, complex data interface design, enterprise web UI, and design-to-engineering handoff.
IDP
Platform Type
Enterprise
Target Users
GCC
Market
Web App
Platform
Upload & Classification
Extraction Results
Document Review
02
Government
Platform
Ma'an  ·  Abu Dhabi Authority of Social Contribution
03 — Government Platform
Ma'an
Abu Dhabi Authority of Social Contribution
The Challenge
Ma'an's website scored 3/10 on UX with poor information architecture, inconsistent visual language, and navigation misaligned to its diverse user personas. Brief: full UX research, benchmark, persona work, and intent-based IA redesign.
My Contribution
Benchmark Report · User Persona Research · Information Architecture
Via Xische & Co. · Jan–Mar 2023 · Abu Dhabi, UAE
3/10
Initial UX Score
Abu Dhabi
Government Client
33
Sites Benchmarked
6
Personas Defined
Website Before/After · IA Overview
Ma'an
Benchmark & Research
Benchmark Report
Audited 33 websites across regional and global competitors, social enterprises, NGOs, startups, accelerators, and innovation funds.
Deep-dive analysis of 6 shortlisted sites across: Landing Page, Task Orientation, Navigation, Content Quality, Visual Design.
Identified key UX opportunities: simplified IA, curated homepage, persona-driven CTAs, TDRA compliance gaps.
Produced actionable recommendations ranked by complexity vs. impact.
Current State Audit
Google Search Ranking3 / 10
UX Ranking (Stakeholder)4.8 / 10
Design Ranking (Stakeholder)5.1 / 10
Content Ranking (Stakeholder)5.1 / 10
TDRA ComplianceMedium
Usability (Xische Assessment)Medium
User Persona Research
Volunteers
General, Specialised, Corporate
Donors & Social Impact
HNWI, Individual, Orgs
Job Seekers
Individual
Social Entrepreneurs
Orgs, Startups, 3rd Sector
General Visitors
Individual, Corporate
Partners
Corporate, Individual, Companies
Stakeholder interviews + survey data → persona merging by intent → content mapping old vs. new architecture.
Intent-Based Information Architecture
Problems with existing IA:
—Architecture not aligned to user personas
—Important pages buried — not accessible from main menu
—CTAs inconsistent and not persona-targeted
—No cross-navigation between related services
Recommended solution:
Intent-based top-level navigation catering to all 6 persona types
Primary + secondary menu hierarchy prioritising conversion pages
Cross-promotional modules between sections
TDRA-compliant interaction patterns throughout
03
Consumer
Mobile
Bykea  ·  Litterati
04 — Consumer Mobile
Bykea
Ride, Delivery & Mobile Payments · Pakistan
Overview
Re-imagined the mobile experience to enable continuous user engagement and adoption across ride, delivery, and fintech services.
Deliverables
Design Sprint & Journey Mapping
User Personas & Interaction Models
Conceptual Wireframes (lo + hi-fi)
High-Fidelity Prototypes
Bykea Cash feature flows
Home Screen
Bykea Cash
Screen 3
Design Sprint / Journey Map
05 — Consumer Mobile
Litterati
Environmental Social Impact App
Overview
Re-imagined user engagement and adoption for a global environmental platform — connecting contributors, community organisers, and online advocates around litter documentation and cleanup challenges.
Deliverables
3 User Personas (Contributor, Online, Organiser)
Journey Maps (photo upload, event, challenge flows)
Full App Flow with gamification model
Conceptual + High-Fidelity Wireframes
User engagement & gamification strategy
Persona
Journey Map
App Screen
04
Enterprise
Web
AB InBev  ·  Stericycle  ·  GoPro  ·  Advance Auto Parts
06 — Enterprise Web
AB InBev
Enterprise Business Intelligence Platform
Overview
Converted a complex offline Excel-based system into a robust web-based BI platform — enabling product concept management, valuation tracking, and portfolio reporting across the global beverages leader.
Deliverables
Ideation & digital transformation strategy
User journeys aligned to business process
Hi-fi wireframes: concept mgmt, reporting, DVF scoring
Prototype for stakeholder validation
All Concepts Dashboard / BI View
Concept Detail / Reports Screen
Enterprise Web
Earlier Work
07
Stericycle
Medical Waste Platform · Mobile & Web
User personas (4 enterprise types), wireframes for mobile and desktop, and UX strategy for a US medical waste compliance service.
08
GoPro
Mobile Web Shop Redesign
Re-thought user engagement and conversion for a leading video device company's mobile web shop. Wireframes and prototype covering browse, bundle, and checkout flows.
09
Advance Auto
Mobile App Redesign
Ideation and digital transformation of offline auto-parts experience. App flows, sketches, and hi-fi wireframes covering onboarding, shop, diagnostics, and deal spin gamification.
10
gSwop
Game Exchange Marketplace · Mobile
P2P platform for buying, selling, renting, and swapping games. 5 personas, lo-fi through hi-fi UI, transaction flows, and GSwop Rewards gamification system.
Let's work
together.
Email
fursid@gmail.com
LinkedIn
linkedin.com/in/fursid
Location
Dubai, UAE
Head of UX  ·  15+ Years  ·  Dubai, UAE
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