First impression: Good looking. Pleasant pastel colors. Big, readable font. Responsive design.

I rarely you come across decent Urdu websites. Dawn’s Urdu website is a nice effort to the list of Urdu news websites. However, with shortfalls which can, if addressed, make it a good website design.

I quite liked the choice of colors however the design layout has quite some negative spaces.

The ad on top (way too on top!) somehow failed to load. I disagree with the placement of the ad on top that pushes the brand (DAWN) itself below it.

Giving away this precious prime estate of the screen to an ad like this is quite a gamble.

Dawn News Urdu Website - Negative Spaces